A baby carrier has many practical benefits, but the most important reason for carrying your baby close to you is the great need babies have for physical contact with and closeness to their parents. The closeness that you both experience when you carry your baby strengthens the all-important bond between you. BABYBJÖRN Baby Carriers give you the opportunity to stay close to one another often – even when you need your hands free for everyday tasks. Since our first carrier was introduced in 1973 The BabyBjörn family has kept safety as our number one priority for your newborn. Though we've made plenty of updates to our carriers since the "Close to Heart" carrier was released, you can rest easy knowing that your child is safe and close in a BABYBJÖRN Baby Carrier.