Why did you change the BabyBjörn logo?

For more than six decades the BabyBjörn logo has been a symbol of care and innovation for
families around the world. In that time, we’ve made various changes to our branding. This most
recent update came in 2022 and as we continue to roll out new production on items and packaging,
you may continue see the older logo. If you have any questions or concerns let us know!

Did anything else change?

We’re always striving toward an innovative and modern future as a brand, but at the moment, the
only major change is to our logo and branding colors. Our product quality, dedication to safety, and
customer care remain our top priorities!