Why did you change the BabyBjörn logo?

For more than six decades the BabyBjörn logo has been a symbol of care and innovation for families around the world. In that time, we’ve made various changes to our branding. This most recent update came in 2022 and as we continue to roll out new production on items and packaging, you may continue see the older logo. If you have any questions or concerns let us know!